Class1 reading notes-Ting

  • Design Thinking | Tim Brown | Harvard Business Review June 2008
    • key personality profile for design thinker: empath / integrative thinking / optimism / experimentalism / collaboration
    • design thinking as more strategic tool that span across the entirety of product development, especially as the definition of “product” gets broaden and more fluid.
    • the process consists of: 1) identify problems; 2) brainstorming and rapid prototyping; 3) feedback; 4)final implementation, which does look very similar to a typical workflow of a design studio project, but with a much stronger focus on a cross-disciplinary team and collaborative brainstorming
    • to an average designer, the “design thinking” process does feel like a marketing term wrapped around a typical corporate brainstorming to implementation workflow but with very rigid structure and guidelines for easy execution and a sense of accomplishment
    • there is a lot of important key words/buzzwords kept being mentioned here worth writing down: system view, human-centered approach, try early and often, etc. all represent the adaptation of age long academic spirit and also a influence of startup culture in the new age
    • one must also not forget the fact that the entire article is also a marketing document for IDEO and its services, and understand the arguments being laid out with that in mind

  • Design Criticism and the Creative Process – A List Apart
    • The path of design is dangerous to travel along.
    • The role of critique, does it really help?
      • 1) should be used as collaborative tool, to offer an new perspective; 2) presenting a design can help clarify thought process for the designer; 3) ideas can develop in the process of arguing and negotiating with the critique; 4) it’s important to understand that the spirit of critique is collaborative and what kind of value it adds to a otherwise solidary undertaking;
    • How to use it
      • a critique should help rather than hinder the creative process
      • a critique is there to collaborate, should be conversational
      • it’s important to have good feedback
        • lack of clarity: ask good questions
        • personal: filter the meaningful feedback, acknowledge personal bias
        • design apahty: dig deeper
        • contradictions: get organized and structured to make sure everyone is on the same page
        • indecisiveness: chance to educate, and impress
        • resistance: try your best but don’t go over the line
        • too much negativity: know when to cut your losses and start over

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